Ceretto - Langhe, Northern Italy
THE FOUNDERS
The Ceretto winery was founded in the 1930s: Riccardo Ceretto, who did not own any vineyards, produced wine from grapes he purchased. The turning point came when his sons Bruno and Marcello joined the business, with their innovative thinking for the time: the importance of the land. Though this seems obvious today, memories of the poverty of rural life in the Langhe region - described so well by Beppe Fenoglio in his novel “La Malora” (“Ruin”) - were still fresh, and Riccardo was reluctant to invest in purchasing land.
The Ceretto winery was founded in the 1930s: Riccardo Ceretto, who did not own any vineyards, produced wine from grapes he purchased. The turning point came when his sons Bruno and Marcello joined the business, with their innovative thinking for the time: the importance of the land. Though this seems obvious today, memories of the poverty of rural life in the Langhe region - described so well by Beppe Fenoglio in his novel “La Malora” (“Ruin”) - were still fresh, and Riccardo was reluctant to invest in purchasing land.
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THE IDEA AND THE INTUITION
In the 1960s, Bruno and Marcello started mapping out the land that produced the best wines, and buying the vineyards. They would never leave the region again. 
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Starting in 2010, all of Ceretto vineyards were converted to organic agriculture. It was a revolutionary choice that radically changed the vineyard management methods, aimed at greater respect for the soil, the grapes, and the human being.
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Località S. Cassiano, 34. 12051 Alba CN, Italy
